Mass Media in Promoting of Children’s Rights in Uganda A case Study of Bukedde TV In Kabalagala In Makindye East:
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Date
2016-08
Authors
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Publisher
Kampala International University, Colleges of humanities and social sciences
Abstract
The stud~ was carried out in Kabalagala. Makindye Division- Kampala district. It was intended to
examine the role of mass media in promoting of children’s rights in Uganda, the main objectives
of the study were to the to examine the causes of child abuse in Uganda, to examine the role of
Mass Media in Advocating for Children’s Right, to examine the challenges faced by Mass Media
in Advocating for Children’s Right and lastly to examine measure taken to. solve the challenges
faced b~ mass media in advocating children’s right. The methods used in the study were
quantitative and qualitative in nature. Questionnaires were used in the study. Simple random
stratified sampling procedure was used to get a preventative sample size of eighty respondents.
The selected respondents included community members. staff member of Bukedde Tv and the
leaders. The study findings revealed that In reference to the research question one. it is concluded
that children abuse is as a result of Drug abuse with 37%. lack of parenting skill with 25%,
Community tolerance of violence against children 18%, 13% for Parental carelessness, isolation
with 4%, and low self-esteem and high expectations 3%. Tn reference to the research findings it
found the following roles strengthening awareness with 40%. statements wrongly accusing
children’s rights with 31%, foster cooperation with 13%. providing information on the Universal
Children’s Rights Declarations with 10% and 6% citing Constitutional safeguards as the role of
media and in view of the challenges encountered by mass media is advocating for children’s right
the following were the challenges suggested Government failures (16%), poor relation between
state and ~iCSS I 5%. corruption with 14%, 13% laws and statutes, 9% lack of skills and also 9%
for lack of Public confidence in the media. 7% cited ethinicism and also 7% for poor coverage,
6% suggested inaccuracy whereas 4% cited poverty.
From the finding the respondents suggested the following solutions to the challenges facing media
50% suggested establishment of appropriate policies, 25% suggested provision of training, 19%
cited comm unity engagement and 6% mentioned accountability of the media practitioner.
It was concluded and recommended that there is need to train journalist and educate both the
media house practitioners and the general public on how to treat one another, establishment of
strict laws governing drug abuse. the community member should be trained the basic skill on how
to control child abuse and also parenting skills, setting legal frameworks to control much drug
abuse among the community members. engaging government civil servants, leaders and the
community members in the matters of children’s rights. media and other community activities.
Description
A Dissertation Submitted to the College of Humanities and Social Sciences in Partial Fulfillment for the Award of a Bachelor’s Degree in Mass Communication of Kampala International University:
Keywords
Mass Media, Children’s Rights, Bukedde TV