The role of business magazines to capacity building in Uganda: a case study of the donor news magazine
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Date
2006-11
Authors
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Publisher
Kampala International University.College of Humanities and social science
Abstract
This is the introduction of the current status of the business magazine industry in
Uganda. Basically, it is still growing, and thus the many problems it is facing as it tries
to find its feet. Here, there is a short backgrounder about-the magazines' trends. The
number of players in the industry is not big, but there is some competition in spite of
the specialized content for the magazines. Examples of these magazines are given in
this chapter, and the problems that they are presently experiencing.
A statement of the problem is also made in this chapter, and I explain what exactly it is
that the research is concerned with. In the justification, I also explain why this research
is crucial, and this justification puts any doubts to rest. The theoretical framework is
also found in this chapter. Here, we link the study to one of the models of mass
communication in which it is relevant. This theoretical framework helps us understand
the root of the problem with business magazine and guides us while trying to find
answers and in explaining why things are the way they are. For example, why we need
to have business magazines as a medium of communication.
Chapter Two
This chapter gives an outline of what other authors have to say about this topic.
Resource material from books, journals and business magazines themselves is put into
consideration. Material from reports on research done prior to this one is also
considered and presented. This literature review guides the research and gives it
direction so that we do not re-invent the wheel, but try and find something that has not
been found before, but with reference and relevance to what has already been done.
Chapter Three
Here, there 1s a presentation of the research methodologies used to come to the
conclusions presented. The sampling strategy is stipulated, where we chose 100
participants who must be subscribers to the Donor news magazine. Instruments that
were used, i.e. the questionnaire and the in-depth interview are explained. Both open
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and closed- ended questions were used. The questionnaires were given to those
respondents who did not have time to sit and be interviewed. which was the preferred
method of data collection as we were strictlv _, dealin'4 ...., with subscribers onlv. ., The
limitations encountered while conducting the research are also discussed. for example
the lack of Donor news magazine for reference.
Chapter Four
This chapter presents and discusses the information collected from the respondents and
then draws conclusions and recommendations from it. The results from the data
analysis are presented in both narrative and graphical form. Subsequent to the data
presentation is the recommendations. These are suggestions of what relevant steps can
be taken to remedy the ailments of Business magazines, as well as those that can be
taken to sustain the good aspects of these magazines for example, having relevant
content.
Suggestions for further research have been made there after. This shoes that there are
several areas of this field that need to be tackled, as this research cannot exhaust all of
them.
A final summary, suggestions and conclusion pertaining to the overall information
from the study is given here.
Thereafter, the bibliography is given as well as the references that were used in
gathering information about this study. Here, all the books, journals as well as research
reports used for this research have been listed. Followini' this is the appendix. There
are three appendices. Appendix one defines some terms and abbreviations that may be
specific to this study and that the reader may not be familiar with. Appendix two is a
sample of an interview given, and finally a filled out questionnaire is given in
appendix three.
Description
Research project submitted to the Department of Mass Communication in partial fulfilment of the requirements for the bachelors degree in Mass Communication
Keywords
Business, Magazines, Capacity, Building