The role of business magazines to capacity building in Uganda: a case study of the donor news magazine

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Kampala International University.College of Humanities and social science
This is the introduction of the current status of the business magazine industry in Uganda. Basically, it is still growing, and thus the many problems it is facing as it tries to find its feet. Here, there is a short backgrounder about-the magazines' trends. The number of players in the industry is not big, but there is some competition in spite of the specialized content for the magazines. Examples of these magazines are given in this chapter, and the problems that they are presently experiencing. A statement of the problem is also made in this chapter, and I explain what exactly it is that the research is concerned with. In the justification, I also explain why this research is crucial, and this justification puts any doubts to rest. The theoretical framework is also found in this chapter. Here, we link the study to one of the models of mass communication in which it is relevant. This theoretical framework helps us understand the root of the problem with business magazine and guides us while trying to find answers and in explaining why things are the way they are. For example, why we need to have business magazines as a medium of communication. Chapter Two This chapter gives an outline of what other authors have to say about this topic. Resource material from books, journals and business magazines themselves is put into consideration. Material from reports on research done prior to this one is also considered and presented. This literature review guides the research and gives it direction so that we do not re-invent the wheel, but try and find something that has not been found before, but with reference and relevance to what has already been done. Chapter Three Here, there 1s a presentation of the research methodologies used to come to the conclusions presented. The sampling strategy is stipulated, where we chose 100 participants who must be subscribers to the Donor news magazine. Instruments that were used, i.e. the questionnaire and the in-depth interview are explained. Both open VJ and closed- ended questions were used. The questionnaires were given to those respondents who did not have time to sit and be interviewed. which was the preferred method of data collection as we were strictlv _, dealin'4 ...., with subscribers onlv. ., The limitations encountered while conducting the research are also discussed. for example the lack of Donor news magazine for reference. Chapter Four This chapter presents and discusses the information collected from the respondents and then draws conclusions and recommendations from it. The results from the data analysis are presented in both narrative and graphical form. Subsequent to the data presentation is the recommendations. These are suggestions of what relevant steps can be taken to remedy the ailments of Business magazines, as well as those that can be taken to sustain the good aspects of these magazines for example, having relevant content. Suggestions for further research have been made there after. This shoes that there are several areas of this field that need to be tackled, as this research cannot exhaust all of them. A final summary, suggestions and conclusion pertaining to the overall information from the study is given here. Thereafter, the bibliography is given as well as the references that were used in gathering information about this study. Here, all the books, journals as well as research reports used for this research have been listed. Followini' this is the appendix. There are three appendices. Appendix one defines some terms and abbreviations that may be specific to this study and that the reader may not be familiar with. Appendix two is a sample of an interview given, and finally a filled out questionnaire is given in appendix three.
Research project submitted to the Department of Mass Communication in partial fulfilment of the requirements for the bachelors degree in Mass Communication
Business, Magazines, Capacity, Building