The role of media in fighting illiteracy, a case study of radio 5 in Kiruhura district in Uganda.
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Date
2016-08
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Kampala International University, College of Humanities and Social Sciences
Abstract
The purpose of the study was sought to examine the role of media in fighting illiteracy. A case
study of Radio 5 in Kiruhura district in Uganda, the study was guided by research objectives of;
examining the contribution of radios towards fighting illiteracy in Kiruhura district, analyzing
the magnitude of radio accessibility to the community in Kiruhura district. And to find out how
media incites learning in Kiruhura district. This was accomplished using primary and secondary
data sought sources such as Journals, reports, publications from media, periodicals, newspapers
questionnaires, interview guide which were found in Kampala International University Library,
Public Libraries Internet surfing and respondents from Kiruhura district. The findings revealed
that there was a positive link between media and illiteracy in Kiruhura district. For instance, the
findings revealed that media to a larger extent contributed to 60% in fighting illiteracy in
Kiruhura district. Therefore, in order to yield and keep up the full benefits of media, radio five
policy makers, marketing managers should properly channel the resources so as not to be
misused, proper channels of advertising should be used (such as Television, Radios electronic,
News Papers and electronic billboards) to alert and inform the public about its programs so as to
maintain listeners hence fighting illiteracy in Kiruhura District.
Description
a research dissertation submitted to the faculty of humanities and social sciences as a partial fulfillment for the award of a bachelor’s degree in mass communication of Kampala international university.
Keywords
media in fighting illiteracy, Kiruhura district