Internet technologies and business marketing:
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Date
2015-05
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Kampala International University, College of Economics and Management
Abstract
The study was carried out to establish the relationship between internet technologies and
Business marketing in Mukwano Group of Companies, Kampala-Uganda. The research was
based on four objectives. (i) to determine the profile of respondents in terms of gender, age,
education, enterprise number of years in business. (ii) to examine the different marketing
strategies which are used in Mukwano Group of Companies, (iii) to examine the different
Internet technological connection tools used in Mukwano Group of Companies, and (iv) to
establish the relationship between Internet technologies and Business marketing in Mukwano
Group of Companies. In chapter two, the related literature was reviewed which was in line with
the objectives and researcher questions of the study. Chapter three focused on the research
design, study population, sampling techniques, size and sample size data collection methods and
instruments, data analysis and limitations of the study.
The researcher had a total population of 88 respondents from which only 66 were chosen.
Chapter four of this research had the presentation, interpretation and analysis of findings. The
data was presented in form of tables, and graphs. The researcher followed the questionnaire from
the Bio data characteristics of the respondents and then the objectives of the study. As per the
demographic characteristics of the respondents, majority were men compared to women. It was
implied that the age bracket of 41-50 had majority of the respondents because they were
considered to work harder than those within the age bracket of 30-40.
In reference to the researcher's fmdings on level of internet usage in MGCs, 70% of the total
respondents who were the majority who indicated that Internet usage in MGCs are very high.
Chapter five contained the summary of the findings and discussions of fmdings about the
research. The researcher summarized that, Mukwano group of industries use basic
communication category of Internet technologies and that above 50% of all the respondents had
adopted technology of one form or the other as best suited their situations. The study therefore
concludes that there exists a recognizable level of ICT adoption and integration in MGCs .It is
therefore, necessary to develop programs and solid strategies aimed at sustaining the ever
growing quest in this technological arena by cutting cost, offering competitive leverages and
managing business dynamics in MGCs.
Description
A Research report submitted to the college of economics and management in partial fulfillment of till: requirements for the award of Bachelor’s degree in business computing of Kampala International University
Keywords
Internet technologies, Business marketing, Uganda