An Assessment of the Impact of Public Relations Departments to the Development of Learning Institutions: A Case Study of Kampala International University.
| dc.contributor.author | Georgina, George Edem | |
| dc.date.accessioned | 2019-11-25T12:36:40Z | |
| dc.date.available | 2019-11-25T12:36:40Z | |
| dc.date.issued | 2014-06 | |
| dc.description | A Dissertation Submitted to the College of Humanities and Social Sciences in Partial Fulfillment of the Requirements for the Award of a Bachelor Degree in Mass Communication of Kampala International University. | en_US |
| dc.description.abstract | The research on the impact of public relations departments to the development of learning institutions was conducted in Kampala International University. A total number of 100 respondents were involved in the study. The research was guided by the objectives of the study which included; finding out the function of public relations departments in learning in institutions, establishing the challenges of facing public relations departments in learning institutions and finding out the solutions to the challenges facing public relations departments in learning institutions. The first research question sought to finding out the function of public relations departments in learning institutions and the study revealed that; keeping organizations’ image, creating good will, informing the public about the organization and achieving organizational objectives were the functions of public relations department in leaning institutions. The second research question sought to establish the challenges of facing public relations departments in learning institutions and the finding revealed that; lack of finance, dominance by management, poor organizational objectives, and poor communication with top management. The third research question sought to find out the solutions to the challenges facing public relations departments in learning institutions, the research revealed that; funding of PR departments, reduce dominance by management, have clear organizational objectives, improvement communication with top management. The researcher later concluded that public relations is very vital for learning institutions and some recommendations were; designing good communicative messages, understanding organizational values among others | en_US |
| dc.identifier.uri | http://hdl.handle.net/20.500.12306/4573 | |
| dc.language.iso | en | en_US |
| dc.publisher | Kampala International University, Colleges of humanities and social sciences | en_US |
| dc.subject | Public Relations | en_US |
| dc.subject | Development of Learning | en_US |
| dc.subject | Institutions | en_US |
| dc.subject | Kampala International University | en_US |
| dc.title | An Assessment of the Impact of Public Relations Departments to the Development of Learning Institutions: A Case Study of Kampala International University. | en_US |
| dc.type | Other | en_US |