The Role of Social Media on Influence in Media Content Consumption Patterns. Case Study Kampala International University Students

Simple item page
dc.contributor.authorJackton, Njuki
dc.date.accessioned2020-01-08T08:21:14Z
dc.date.available2020-01-08T08:21:14Z
dc.date.issued2015-10
dc.descriptionA Research Report Submitted To The Faculty Of Social Science In Partial Fulfillment Of The Requirements For The Award Of A Bachelor’s Degree In Mass Communication Of Kampalaen_US
dc.description.abstractThe research intended to investigate the role of social media in media content consumption pattern case study of Kampala International University students. The objective of study was to investigate the role of social media in determining content consumption patterns of KIU students. The research investigated the impacts of social media to KIU students and the types of social media KIU student’s access. The research methodology adapted to collect the information for analysis was both qualitative and quantitative method since one research methodology alone would not be sufficient to produce an authentic and balanced scientific report.en_US
dc.identifier.urihttp://hdl.handle.net/20.500.12306/6537
dc.language.isoenen_US
dc.publisherKampala International University, bachelor's of mass communicationen_US
dc.subjectSocial Media Influenceen_US
dc.subjectMedia Content Consumptionen_US
dc.titleThe Role of Social Media on Influence in Media Content Consumption Patterns. Case Study Kampala International University Studentsen_US
dc.typeOtheren_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
1234443673-img06183.pdf
Size:
7.07 MB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Bachelors Degree in Mass Communication