Customer awareness and adoption of Islamic banking products in Mogadishu, Somalia.
| dc.contributor.author | Sabriye, Ali Adam | |
| dc.date.accessioned | 2019-11-21T13:32:55Z | |
| dc.date.available | 2019-11-21T13:32:55Z | |
| dc.date.issued | 2014-11 | |
| dc.description | A research thesis submitted to the College of Higher Degree and Research in partial fulfilment of the requirement for the award of the Masters Banking and Finance of Kampala International University | en_US |
| dc.description.abstract | The study investigated the relationship between customer awareness and adoption of Islamic banking products of 109 purposively and convenience selected customers from banks in Mogadishu, Somalia, using descriptive, correlational research design. Data was collected using both interview and self-made questionnaire to answer three specific questions. Question 1; level of customer awareness on Islamic banking products in Mogadishu, Somalia; 2 level of adoption on Islamic banking products; 3 relationship between customer awareness and adoption of Islamic banking products. Data analysis using frequencies, percentages and means revealed that the more male participated in the study (62.5%) most of them have certificates (47.3%) majority are below 30 years, and 52.8% worked as private sectors. Findings reveal that more than half of the respondents already aware of that there is Islamic banking system in Somalia, but they do not aware of the kind of the products offered by Islamic banks. The study also found out that the rate of Somali community using or adopting on Islamic banking products is very low. Finally the results indicated a positive and significant relationship between the level of awareness and adoption and level of Islamic banking products, (R-value~, 585 and sig.000), Thus the null hypothesis is rejected and the alternative hypothesis is accepted. This implies that the increase of customer awareness were able to lead the height rate adaption of Islamic products The study recommended to Islamic banks in Mogadishu, Somalia to conduct free seminars on raising awareness of the customers to Islamic products in public places such as universities and mosques. This ultimately may result increasing number of users. Finally the study concluded that if Islamic banks wanted to attract and retain customers and remain relevant in the Somalia context, they should have to develop relevant marketing strategies to meet customers’ needs. | en_US |
| dc.identifier.uri | http://hdl.handle.net/20.500.12306/4009 | |
| dc.language.iso | en | en_US |
| dc.publisher | Kampala International University, College of Economics and Management | en_US |
| dc.subject | Customer awareness | en_US |
| dc.subject | Islamic banking products | en_US |
| dc.subject | Mogadishu, Somalia | en_US |
| dc.title | Customer awareness and adoption of Islamic banking products in Mogadishu, Somalia. | en_US |
| dc.type | Thesis | en_US |