The impact of effective communication on the organizational performance of the Public Relations Association of Uganda (PRAU)
| dc.contributor.author | Owen, Robert | |
| dc.date.accessioned | 2019-12-04T10:06:11Z | |
| dc.date.available | 2019-12-04T10:06:11Z | |
| dc.date.issued | 2014-07 | |
| dc.description | A research report submitted in partial fulfillment of the requirements for the award of the degree of Bachelor of Mass Communication of Kampala International University. | en_US |
| dc.description.abstract | The study was conducted in order to assess the impact of effective communication on the organizational performance with particular reference to the Public Relations Association ofUganda (PRAU); it was guided by three research objectives: to examine the impact of effective communication on the organizational performance in the Public Relations Association of Uganda, to establish the factors that affect effective communication in the Public Relations Association of Uganda, and to ascertain the relationship between effective communication and organizational performance in the Public Relations Association of Uganda. The study employed case study research design was used where both quantitative and qualitative methods of data collection and analysis were used. The study found out that PRAU use effective communication to bring out organizational performance and it was concluded that most public relations practitioners use effective communication in their organizations. The study recommended as follows: The system of allowing every employee to get involved in communication process is productive, it makes employees feel that they belong to the organization and are valued. The employees are therefore given to work harder ensuring the success of the organization. The organization should therefore keep it up. The organization should introduce a feedback mechanism because it is the only way to measure the success of effective communication system. Without a feedback mechanism, employees feel they are being communicated at and it only breeds discontent. A polity should be introduced where all written communication goes through the public relations department so that it is made understandable by all the employees. Technical information is of no use to those who do not understand it before employee cannot respond to it. A key ingredient to develop effective communications in any organization is each person taking responsibility to assert when they don’t understand a communication, or to suggest when and how someone could communicate more effectively. | en_US |
| dc.identifier.uri | http://hdl.handle.net/20.500.12306/5010 | |
| dc.language.iso | en | en_US |
| dc.publisher | Kampala International University, College of Humanities and Social Sciences | en_US |
| dc.subject | Effective communication | en_US |
| dc.subject | Organizational performance | en_US |
| dc.subject | Public Relations Association of Uganda | en_US |
| dc.title | The impact of effective communication on the organizational performance of the Public Relations Association of Uganda (PRAU) | en_US |
| dc.type | Other | en_US |