Analysis of supporting communication as a correlate of online consumer decision process in municipal local government of Kano state, Nigeria

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dc.contributor.authorSharifai, Musa Gambo
dc.contributor.authorZakari, Uba
dc.contributor.authorMubaraka, Conrad M
dc.date.accessioned2018-07-09T12:30:39Z
dc.date.available2018-07-09T12:30:39Z
dc.date.issued2013
dc.descriptionThis article is available in full text.en_US
dc.description.abstractConsumer decision making process is an important aspect of business management, both managers and academicians strive to study and understand the conscious processes that underline the decision to purchase a product or service by consumers. This paper is an attempt to study the correlation between supporting communications and how they affect the on-line consumer decision making process in Kano Municipal local government of Kano State. The paper made use of both primary sources of data through the use of researcher designed questionnaires and secondary sources in form of books, journals and articles from the internet. Findings show that such technological advancements are timely, but effort be made to entice users into adoption and use of them; hence recommending further awareness and consideration of Porter’s five forcesen_US
dc.identifier.issn2222-2855
dc.identifier.urihttp://hdl.handle.net/20.500.12306/331
dc.language.isoenen_US
dc.publisherInternational Institute for Science, Technology and Education (IISTE)en_US
dc.relation.ispartofseriesJournal of Economics and Sustainable Development;Vol.4, No.8
dc.subjectconsumer behavioren_US
dc.subjectsupporting communicationen_US
dc.subjectdrivesen_US
dc.subjectmotivesen_US
dc.subjectNigeriaen_US
dc.titleAnalysis of supporting communication as a correlate of online consumer decision process in municipal local government of Kano state, Nigeriaen_US
dc.typeArticleen_US
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