Business environmental factors and competitiveness among pharmaceutical companies in Kano Metropolis Nigeria
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Date
2017
Authors
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Publisher
Kampala International University(KIU)
Abstract
This study was conceived to investigate the business environmental factors and
determine their relationship with the competitiveness of pharmaceutical companies in
Kano Metropolis North Western Nigeria. The study comprises of thirty two
pharmaceuticals manufacturing companies. The study adopted a descriptive correlation
and cross sectional survey designs. Both qualitative and quantitative approaches were
employed. Three hundred and twenty (320) researcher-devised questionnaires were
distributed to respondents comprising personnel in sales, distribution, pharmacists,
distributors and dealers of the companies of manufacturing pharmaceutical companies
in Kano Metropolis, Nigeria. Thirty two (32) Management questionnaires were also
distributed to management staff in an attempt to capture data on areas which were
assumed only top managers could have the privilege of having such information.
Interviews were conducted with five key respondents who are management staff and
senior staff of the companies being investigated. The study found a significant
relationship between business environmental factors and competitiveness among the
pharmaceutical companies in Kano metropolis, leading to the rejection of the null
hypothesis of no significant relationship between business environmental factors and
competitiveness, the study also found a negative insignificant relationship between
business strategy and competitiveness. Using hierarchical regression the study also
establishes a non significant moderating effect of business strategy on competitiveness.
This leads to the non rejection of the null hypothesis of no significant mediating effect
of business strategy on competitiveness. All these findings have a far reaching effect on
the firms in the study and therefore, the study recommends among others that;
pharmaceutical companies in Kano metropolis should explore the environment more,
because there is positive correlation between factors in the environment and their
competitiveness.
Description
Keywords
Competitiveness, Environment, Pharmaceuticals, Significance, Respondents, Nigeria