The imp act of brand image on consumer choice: a case study of Unilever Uganda
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Date
2010-05
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Kampala International University, College of Economics and Management
Abstract
Description
A research proposal submitted to the School Of Business and Management in Partial Fulfillment for the Award of Bachelor’s Degree in International Business of Kampala International University
Keywords
Brand image, Consumer choice, Unilever Uganda