Mobile commerce and its effect on the welfare of people in Kenya case study; m-pesa service from Safari com

dc.contributor.authorNdisi, Dennis Isaiah
dc.date.accessioned2020-07-30T07:19:15Z
dc.date.available2020-07-30T07:19:15Z
dc.date.issued2008-12
dc.descriptionA research report submitted to the College of Economics and Management in partial fulfillment for the award of a Degree of Bachelors of International Business Administration of Kampala International Universityen_US
dc.description.abstractIn Kenya 60% of the total population either own a mobile phone or use telecommunication services on a daily basis. Currently, there are three service providers in the country namely, Safaricom, Celtel and Telkom Kenya. The publication is tested on a mobile commerce initiative by Safaricom Kenya. The initiative is called M-pesa and it allows mobile users to transfer money from one person to the other, using mobile phones and cellular technology as the operating infrastructure. The report specifically looks why more and more Kenyans are opting to use M-pesa to send money and even pay their bills, other than using banking services to do the same.The research identifies the effect of mobile commerce on the people of Kenya especially in both the rural and urban settings in Kenya. The publication identifies why M-pesa service is a key factor towards Safaricom competitive advantage, and why the company has maintained its customer loyalty. The primary data is collected through the use of questionnaires. The data is then analyzed and results together with their interpretations are then provided. The research is conducted in Nairobi the capital city of Kenya, where Safaricom limited is located. The research especially through questionnaires is conducted in the rural areas of Kenya such as Kerugoya, Kisumu and Narok.en_US
dc.identifier.urihttp://hdl.handle.net/20.500.12306/12317
dc.language.isoenen_US
dc.publisherKampala International University, College of Economics and Managementen_US
dc.subjectMobile commerceen_US
dc.subjectwelfareen_US
dc.subjectm-pesa serviceen_US
dc.subjectKenyaen_US
dc.titleMobile commerce and its effect on the welfare of people in Kenya case study; m-pesa service from Safari comen_US
dc.typeOtheren_US
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