Quality Service Delivery and Sales Volume of Soft Drinks Company: A Case Study of the Cocacola Company, Bonite Bottlers
| dc.contributor.author | Mwamukonda, Linda G. | |
| dc.date.accessioned | 2020-07-27T11:46:06Z | |
| dc.date.available | 2020-07-27T11:46:06Z | |
| dc.date.issued | 2011-05 | |
| dc.description | A Dissertation Submitted To The School Of Business And Management Of Kampala International University In Partial Fulfillment For The Award Of Bachelor Of Marketing Management. | en_US |
| dc.description.abstract | The study was conducted to determine the impact of quality service delivery on sales volumes in the soft drinks industry in Tanzania a case study of the Coca-Cola Company Bonite bottlers. The main objective was to establish the importance of quality service delivery in the soft drinks companies, to determine the challenges faced in quality service delivery in soft drinks companies and to establish the factors that affect sales volumes in soft drinks companies. The findings of the research revealed that the importance of quality service delivery in the soft drinks companies is increased sales. The challenges faced in quality service delivery m soft drinks companies are poor infrastructure, poor technology, government policy and literacy level. The factors that affect sales volumes in soft drinks companies are customer satisfaction, employee satisfaction and loyalty and competitiveness. The research concluded that there is a relationship between quality service delivery and sales volumes. Based on the research findings, the study recommended that continuous quality delivery should be adopted as a tool for quality service delivery, bench marking has a positive impact on the measures of continuous quality improvement, the company should provide all the information that the customers need in their web site that is through internet to maintain customer loyalty and the company should try to reduce or cut down costs by advancing technologically and being more innovative in the industry. | en_US |
| dc.identifier.uri | http://hdl.handle.net/20.500.12306/11538 | |
| dc.language.iso | en | en_US |
| dc.publisher | Kampala International University, bachelors degree of Marketing Management | en_US |
| dc.subject | Quality Service Delivery | en_US |
| dc.subject | Sales Volume | en_US |
| dc.subject | Soft Drinks Company | en_US |
| dc.subject | Cocacola Company | en_US |
| dc.subject | Bonite Bottlers | en_US |
| dc.title | Quality Service Delivery and Sales Volume of Soft Drinks Company: A Case Study of the Cocacola Company, Bonite Bottlers | en_US |
| dc.type | Other | en_US |