Market orientation and business performance in the private sector of Uganda:
| dc.contributor.author | Awili, Brenda Prisheila | |
| dc.date.accessioned | 2020-01-03T09:17:01Z | |
| dc.date.available | 2020-01-03T09:17:01Z | |
| dc.date.issued | 2015-07 | |
| dc.description | A Research Dissertation Submitted to the College of Economics and Management in Partial Fulfillment of the Requirements for the Award of a Bachelors Degree of Economics and Applied Statistics of Kampala International University | en_US |
| dc.description.abstract | The topic of the study was Market Orientation and Business performance in the private postal service sector of Uganda in Kampala district a case study of Posta Uganda aimed at investigating the relationship between market orientation and business performance in Posta Uganda Kampala district. The study was guided by three specific objectives that is; to examine the components of market orientation in Posta Uganda; to determine the effect of market orientation on a company’s performance in Kampala district; to examine the level of association between market orientation, trust, loyalty and company’s performance. The hypothesis of the study was that, there is no relationship between market orientation and business performance at 0.05 level of significance. The study findings were that market orientation, business specific factors as well as market level factors adversely impacted business performance in Posta Uganda and influenced not only profitability of the business but also cash inflows and outflows respectively. The study concluded that since Posta Uganda had embraced market orientation techniques in all aspects this contributed towards huge amounts of cash inflows and profitability in the business although more efforts are still needed to improve on the postal service sector in the entire country. This study thus recommended that, Posta Uganda should improve on customer orientation to boost the awareness of the public about the benefits the postal service industry. | en_US |
| dc.identifier.uri | http://hdl.handle.net/20.500.12306/6210 | |
| dc.language.iso | en | en_US |
| dc.publisher | Kampala International University, College of Economics and Management | en_US |
| dc.subject | Market orientation | en_US |
| dc.subject | Business performance | en_US |
| dc.subject | Private sector | en_US |
| dc.subject | Uganda | en_US |
| dc.subject | Uganda post services | en_US |
| dc.title | Market orientation and business performance in the private sector of Uganda: | en_US |
| dc.title.alternative | a case study of Uganda post services | en_US |
| dc.type | Thesis | en_US |