The role of television in promotion of community development in Uganda
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Date
2019-05
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Publisher
College of Humanities and Social Sciences
Abstract
The study examined the “The role of’ television in promotion of community development in Uganda”. The study was carried out at BBS TV broadcaster. The study objectives were; to examine the role of’ television in the promotion of community development initiatives in Uganda a case study of BBS TV, to determine the kinds of programs used in the promotion of community development by BBS TV and also to ascertain how BBS TV Programs are promoting community development in Uganda. The researcher adopted the case study research design and correlation study design which explored role of television in promoting community development in Uganda. Data was collected from a sample of 44 respondents in using self—administered questionnaires and was later analyzed and majority of’ respondents in the table 6 above showed the total number of respondents and their percentage level that responded to the question. From the result obtained, it was observed that majority of’ respondents combining both the “Agree” and “Strongly Agree” responses with (55%) believe that whether BBS TV was contributing to how people think (about development. i.e. agricultural practices, gender equality, good governance and transparency. etc. Furthermore the study went on and made conclusions that a number of different ways in which television stations engage in the process of enhancing people’s capabilities. The television stations under analysis are used to disseminate development messages which highlight the importance of adopting new innovations and best practices. They contribute to raising people’s awareness about existing problems and influencing them to do something about their situation. The study findings finally recommended that there is a need to close the research gap with regards to understanding the role of the audience and patterns of media consumption within both the social and individual use contexts. With a 11 fly—percent urban population and large tracts of agrarian populations segmented into small villages and townships across Uganda, the transference of modernity ideas and cultures in message negotiation that are the result of demographic differences should he important for informing programming in development communication.
Description
A research report submitted to the College of Humanities and Social Sciences in partial fulfillment of the requirements for the award of Bachelor’s degree in Mass Communication of Kampala International University
Keywords
Television, Community development, Uganda