Browsing by Author "Kabyemera J., Dorin A"

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    The dynamic challenge facing consumer behavior in an organization (case study Unilever Uganda )
    (Kampala International University,School of Business and Management, 2005-08) Kabyemera J., Dorin A
    The study was canĀ·ied out to establish the communication process used to the consumer by organization in Unilever Uganda. A survey was carried out using consumer marketers, employees, students of different universities. The study involved sixty (60) respondents of which 15 students, 1 manager, 2 appointed staff, 1 agent, 18 consumers, 20 others, and 3 key information. The research methods employed include a self-administered questionnaire key guide as an independent data collection followed by open interviews administered to administrators. The data collected presented in frequency counts and score tables calculated.