The dynamic challenge facing consumer behavior in an organization (case study Unilever Uganda )

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Date
2005-08
Journal Title
Journal ISSN
Volume Title
Publisher
Kampala International University,School of Business and Management
Abstract
The study was can·ied out to establish the communication process used to the consumer by organization in Unilever Uganda. A survey was carried out using consumer marketers, employees, students of different universities. The study involved sixty (60) respondents of which 15 students, 1 manager, 2 appointed staff, 1 agent, 18 consumers, 20 others, and 3 key information. The research methods employed include a self-administered questionnaire key guide as an independent data collection followed by open interviews administered to administrators. The data collected presented in frequency counts and score tables calculated.
Description
A Research Report Submitted to the School of Business and Management in Partial Fulfillment of the Requirements for the Award of the Bachelor's Degree of Human Resource Management of Kampala International University
Keywords
dynamic challenge, consumer behavior
Citation