Browsing by Author "Moreen, Ayebazibwe"

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    A critical and comparative study of financial services and their effect on customer level in financial institutions in Uganda: (case study of selected commercial banks in Uganda).
    (Kampala International University, College of Economics and Management, 2014-06) Moreen, Ayebazibwe
    In Uganda, commercial banks are !mown for their consequent and extraordinary profits that they generate at the end of their accounting periods. The entrance of the foreign banks in the local industry within the region posses a high level of competition that has made banks to constantly come up with several and different financial products and services in order to maintain market leadership or to take over the market leadership. This research takes an investigative study of banks as financial institutions to be examined; this is because they are the leading providers of financial products and services. The major banks considered in this study are Kenya Commercial Bank (KCB), Barclays bank, equity bank , to compare and analyze 1. The nature of financial products and services provided by financial institutions in Uganda, 2. Determine the level of acceptability or imp01iance of financial products and services to the consumer. 3. Asses the consumer's perception on the financial products and services offered by the financial institutions, and 4. Evaluate the relationship between financial products and the consumer. The study adopted, a cross sectional research design and utilize both the open ended and close ended questionnaires, and interview schedules as methods of data collection. The target population of this study consisted commercial banks and their customers. The sample size contained a population of 200 people this was to ensure the accuracy and the reliability of the data. Three (3) banks were visited, four (4) senior managers per the selected bank interviewed, ten (10) employees per bank interviewed and the rest (144) were customers of these banks. Stratified and cluster sampling which was used considering the wide geographical area that comprises Kampala city where the headqumiers of these banks are scattered. The study was of benefit to the existing and incoming financial institutions within Uganda, it was also of importance to the consumers of financial products and services e.g. credit cards and private and coqiorate banking
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    Dining experience, perceived restaurant image and guest loyalty in full - service restaurants in Kampala -Uganda.
    (Kampala International University.College of Economics and Management, 2018-10) Moreen, Ayebazibwe
    The research study was entitled as “Dining Experience, Perceived Restaurant Image And Guest Loyalty In Full - Service Restaurants In Kampala — Uganda”. The research study was guided by the following research objectives; to establish the relationship between dining experience and guest satisfaction in the selected restaurants of ~(ampala — Uganda, to determine the relationship between dining experience and guest loyalty and to establish if there is a significant relationship between dining experience, perceived restaurant image and guest loyalty in the selected restaurants of Kampala - Uganda. A closed end and self administered questionnaire was used. The questionnaire consisted of two sections; the first section on the study variables and the other on restaurant characteristics. The second section on restaurant characteristics was completed by restaurant managers. Selected respondents were approached at the end of the meal, requested to complete the questionnaire and leave it behind.The findings indicate that dining experience positively correlate with guest loyalty. The results mirror Ha and Jang’s (2012) results that restaurant atmosphere has positive effect customer loyalty. Also the finding agree with Ryu, Lee and Kim’s (2012) results that restaurant atmosphere, food and service have positive impact on customer revisit and recommendation. This means that dining experience is an influential factor of guest loyalty. In conclusion, Guest loyalty in full service restaurants is more strongly influenced by dining experience than perceived restaurant image. The non significant influence of guest satisfaction implies that the effect of guest satisfaction on guest loyalty is probably enhanced by other factors, such as perceived switching costs and trust, as suggested by Ranaweera and Prabhu