Competitive pricing and performance of financial institutions: case study of centenary bank (two branches)
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Date
2014-06
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Kampala International University, College of Economics and Management
Abstract
Research under the topic "Competitive pricing and performance of Financial
Institutions" was carried out in two branches of Centenary Bank.
The objective of the study
• To identify the pricing techniques used by Centenary Bank
• To investigate the influence of competitive pricing on the banking sector
• To find out competitors that has dominant edge in the financial sector of
Uganda.
Means of competitive pricing
When a company sets its prices chiefly on the basis of what its competitors are
charging, its pricing policy can be described as competition oriented. It is not
necessary to charge the same as competitors, although this is a major example of this
policy. The competitors oriented pricing firm may seek to keep its prices lower or
higher than competitors by a certain percentage.
Methods used in the collection of data
Questionnaires; Self-administered questionnaires that are both open and closed ended
questionnaires are used.
Interviews; Formal and informal interviews are used. That is, the interviews will have
formulated questions written down and others come in the due course of the interview
process.
Observation; under this, the researcher simply observes what the respondents are
doing. She uses non-participant observation method. This is where she simply
observes minus participating in what the respondent is doing
Description
Research report submitted to Kampala International University School of Economics and Management in partial fulfilment of the requirement of the Award of a Degree in Business Administration of Kampala International University
Keywords
Competitive pricing, Performance, Financial institutions, Centenary bank