The Effect Of Monetary Policies On The Performance Of Commercial Banks In Kenya: A Case Study Of KCB Bank, Embu branch
Loading...
Date
2010-11
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Kampala International University, College of Economics and Management
Abstract
The study sought to establish the effect of monetary policies on the performance of commercial
banks. The goal of monetary policy was to maintain the value of the coinage, print notes which
would trade at par to specie, and prevent coins from leaving circulation. The establishment of
central banks by industrializing nations was associated then with the desire to maintain the
nation's peg to the gold standard, and to trade in a narrow band with other gold-backed
currencies
To achieve these objectives the researcher sampled the study population, which involved the
Finance Department from KCB Bank, Embu Branch, and its employees. The researcher selected
a sample size of (30) thirty respondents from KCB Bank both Employees and Clients from a
target population of (300) three hundred respondents.
The major finding of the study was that as a result of the development of a modern records
system, enhanced training and seminars for bank personnel, lowering government debt,
forecasting money demand and diminishing political interference amongst other sound factors
would help the banking industry in developing effective monetary policies that could be reflected
on economic trends and projections.
The major recommendation is that KCB bank should consider Merging banking, investment, and
insurance functions this will increase consumer demands for "one-stop shopping" by enabling
cross-selling of products thus increasing profitability.
Description
A Dissertation Submitted to the School of Business and Management, In Partial Fulfillment of the Requirement for the Award of Bachelor's Degree in Business Administration for Kampala International University
Keywords
Monetary Policies, Commercial Banks, KCB Bank, Embu branch