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|Inventory Control and Customer Satisfaction: a case Study of Monitor Publication Limited
Monitor Publication Limited
|Kampala International University, College of Economics and Management
|The study was about Inventory control and customer satisfaction in Monitor Publication ltd. The study was mainly based on three research objectives that is: to investigate the inventory control techniques used by the organization, to determine the level of customer satisfaction in the organization and to determine the relationship between inventory control and customer satisfaction in Monitor Publication ltd. The study employed a cross section design together with descriptive and analytical research design, based on both quantitative and qualitative data. Questionnaires and interview guide were used to collect data and a sample size of 45 respondents was selected using stratified sampling technique. Data was summarized, sorted, edited and analyzed using statistical packages for social scientists (SPSS) and Microsoft word and the findings were presented in a report format. Findings on Inventory control were that Monitor Publication Ltd puts greater emphasis on monitoring optimal stock levels and keeping Inventory records and conducts Inventory control annually. It was however established that Inventory control is not well understood by majority employees of Monitor Publication Ltd and not all items are inspected. Findings on Customer satisfaction were that Daily Monitor is the major product offered to customers, however it was established that Monitor Publication does not provide quality products to its clients and the distribution channel is not convenient and attractive to customers. Findings show that there is a significant positive relationship between Inventory control and Customer satisfaction in the organization. Recommendations on Inventory control were that Monitor Publication Ltd needs to train and sensitize employees regarding the importance of Inventory control and also ensure that all items are inspected so that they do not get problems concerning Inventory monitoring and record keeping. Recommendations on Customer satisfaction were that Monitor Publication Ltd need to put more effort on improving product quality as well as improve on its distribution channel so as to make its products more convenient and attractive to customers. Therefore more effort should be put on Inventory control to achieve Customer satisfaction.
|A Research Report Submitted to the College of' Economics and management in Partial Fulfillment of the Award of the Degree of Bachelors’ Of Business Administration, Accounting And Finance of Kampala International University
|Appears in Collections:
|Bachelor of Business Administration (BBA)
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