Provision of quality services by banks and its effect on customer retention: case study National Microfinance Bank-Tanzania
Loading...
Date
2010-12
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Kampala International University; College of Economics and management
Abstract
This research is about the provision of quality services by banks and its effect on customer retention. Almost all of the services being offered by banks are the same or slightly differ which in turn makes the banks to compete for customers. Thus the provision of quality services comes into consideration and basically concentrates on the issues that produce a negative effect on the services received by the customer. Therefore are the banks doing what it takes on providing the quality services needed by their customers so as to retain them? This is a key question that is being answered.
The study is taken at National Microfinance Bank Mwanjelwa Branch
Description
A research report submitted in partial fulfillment of the requirements for the Award of Bachelor of Business Administration in Finance of Kampala International University
Keywords
Provision of quality services, Banks, Customer retention, National Microfinance Bank-Tanzania