Quality Service Delivery and Sales Volume of Soft Drinks Company: A Case Study of the Cocacola Company, Bonite Bottlers
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Date
2011-05
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Kampala International University, bachelors degree of Marketing Management
Abstract
The study was conducted to determine the impact of quality service delivery on sales
volumes in the soft drinks industry in Tanzania a case study of the Coca-Cola Company
Bonite bottlers. The main objective was to establish the importance of quality service
delivery in the soft drinks companies, to determine the challenges faced in quality service
delivery in soft drinks companies and to establish the factors that affect sales volumes in
soft drinks companies.
The findings of the research revealed that the importance of quality service delivery in
the soft drinks companies is increased sales.
The challenges faced in quality service delivery m soft drinks companies are poor
infrastructure, poor technology, government policy and literacy level.
The factors that affect sales volumes in soft drinks companies are customer satisfaction,
employee satisfaction and loyalty and competitiveness.
The research concluded that there is a relationship between quality service delivery and
sales volumes.
Based on the research findings, the study recommended that continuous quality delivery
should be adopted as a tool for quality service delivery, bench marking has a positive
impact on the measures of continuous quality improvement, the company should provide
all the information that the customers need in their web site that is through internet to
maintain customer loyalty and the company should try to reduce or cut down costs by
advancing technologically and being more innovative in the industry.
Description
A Dissertation Submitted To The School Of Business And Management Of Kampala International University In Partial Fulfillment For The Award Of Bachelor Of Marketing Management.
Keywords
Quality Service Delivery, Sales Volume, Soft Drinks Company, Cocacola Company, Bonite Bottlers