Mobile commerce and its effect on the welfare of people in Kenya case study; m-pesa service from Safari com
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Date
2008-12
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Kampala International University, College of Economics and Management
Abstract
In Kenya 60% of the total population either own a mobile phone or use telecommunication services on a daily basis. Currently, there are three service providers in the country namely, Safaricom, Celtel and Telkom Kenya. The publication is tested on a mobile commerce initiative by Safaricom Kenya. The initiative is called M-pesa and it allows mobile users to transfer money from one person to the other, using mobile phones and cellular technology as the operating infrastructure. The report specifically looks why more and more Kenyans are opting to use M-pesa to send money and even pay their bills, other than using banking services to do the same.The research identifies the effect of mobile commerce on the people of Kenya especially in both the rural and urban settings in Kenya. The publication identifies why M-pesa service is a key factor towards Safaricom competitive advantage, and why the company has maintained its customer loyalty. The primary data is collected through the use of questionnaires. The data is then analyzed and results together with their interpretations are then provided. The research is conducted in Nairobi the capital city of Kenya, where Safaricom limited is located. The research especially through questionnaires is conducted in the rural areas of Kenya such as Kerugoya, Kisumu and Narok.
Description
A research report submitted to the College of Economics and Management in partial fulfillment for the award of a Degree of Bachelors of International Business Administration of Kampala International University
Keywords
Mobile commerce, welfare, m-pesa service, Kenya