Distribution channels and sales volume:
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Date
2010-07
Authors
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Publisher
Kampala International University, College of Economics and Management
Abstract
The study was to investigate the effects of distribution channels and sales volume; a
case study of Coca cola in Wakiso district- Uganda. The study was guided by the
following objectives; to examine the factors that affect sales volume, to determine the
distribution channels needed to improve on sales volume, to examine the effects of
distribution channels on sales volume.
The findings indicated that the factors that affect sales volume are quality, price,
quantity, beliefs, economic situation, and packaging.
The distribution channels needed to improve on sales volume are moderate prices,
modifying and designing the packaging, and impressive color.
The effects of distribution channels on sales volume are positive and negative; high
prices, late delivering of products, competitive advantage and image of the company.
The research concluded that distribution channels have effects on sales volume for
products which are indicated either positive or negative such as moderate prices,
impressive colors used, image of the company, designing and packaging of the
product and competitive advantage.
The study recommended that the top management, marketers/distributors should
develop new strategies basing on those factors such as setting moderate price which
will be appreciated by all consumers, improve on quality of the product modify and
design new a packaging as well as put an impressive and attractive colour to the
products hence leading to high sales volume in the company.
The people concerned in the company should produce products implemented on
those positive effects and improve on the negative ones.
Description
A dissertation submitted to the school of Business and Management in partial fulfillment for the Award of Bachelor of Business Administration of Kampala International University
Keywords
Distribution channels, Sales volume, Coca Cola Company