The effect of marketing strategies on the performance of Cooperative Societies: a case study of Kanyimi Handicraft
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Date
2009-07
Authors
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Publisher
Kampala International University: College of Economics and Management
Abstract
In every organization there are certain marketing strategies that should be considered. This is because the performance depends on the strategies chosen. This has always been a problem to some organizations that choose poorly those Strategies, especially to the artisan cooperatives. The aim of the objectives is to solve the problems concerning the strategies. Those objectives are as follows. i. To investigate the various marketing strategies offered by artisan cooperative societies so as to establish a clear picture on the ground. ii. Examine the effect of marketing strategies and performance in Artisan cooperatives. iii. Establish indicators of performance in artisans' co-operatives. The research also comments by different authors concerning the marketing strategies in cooperatives and how the strategies affect the performance of the organization are discussed. Different research methodologies are discussed. Both primary and secondary data are used .Interviews; questionnaires and the study of the documents of the cooperative are used in the collection of the data concerning the organization The data that was collected from the case study is analyzed, with an aim of validating the method of choice for solution development and implementation. The research further presents the conclusion and recommendation of the study. The first section discusses the conclusion of the research findings, finally section two presents the recommendations of the study.
Description
A report submitted to the School of Business and Management in partial fulfillment of the requirements for the Award of a Bachelor's Degree in Business Administration (Marketing option)
Keywords
Marketing strategies, Cooperative Societies, Kanyimi Handicraft