Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.12306/14007
Title: The effect of competitive intelligence on consumer goods in manufacturing firms: A case study of Bidco Refinery (K) Ltd
Authors: Munguti, Shadrack M.
Keywords: Competitive intelligence
Consumer goods
Manufacturing firms
Bidco Refinery (K) Ltd
Issue Date: Sep-2009
Publisher: College of Economics and Management
Abstract: The overall objective of this study is to investigate the effect of competitive intelligence on consumer goods in manufacturing firms. Specifically, the study examined the existing competitive intelligence techniques used by BIDCO Kenya Limited, established the effects of competitive intelligence techniques used on consumer products by BIDCO Kenya Limited and examine the benefits of competitive intelligence techniques used on consumer products by BIDCO Kenya Limited…
Description: A research report submitted to the School of Business and Management in partial fulfillment of the requirements for the award of a bachelor’s Degree in Marketing Management of Kampala International University
URI: http://hdl.handle.net/20.500.12306/14007
Appears in Collections:Bachelor of Marketing Management

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