An Assessment of the Impact of Public Relations Departments to the Development of Learning Institutions: A Case Study of Kampala International University.
Loading...
Date
2014-06
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Kampala International University, Colleges of humanities and social sciences
Abstract
The research on the impact of public relations departments to the development
of learning institutions was conducted in Kampala International University. A
total number of 100 respondents were involved in the study. The research was
guided by the objectives of the study which included; finding out the function
of public relations departments in learning in institutions, establishing the
challenges of facing public relations departments in learning institutions and
finding out the solutions to the challenges facing public relations departments
in learning institutions.
The first research question sought to finding out the function of public
relations departments in learning institutions and the study revealed that;
keeping organizations’ image, creating good will, informing the public about the
organization and achieving organizational objectives were the functions of
public relations department in leaning institutions. The second research
question sought to establish the challenges of facing public relations
departments in learning institutions and the finding revealed that; lack of
finance, dominance by management, poor organizational objectives, and poor
communication with top management.
The third research question sought to find out the solutions to the challenges
facing public relations departments in learning institutions, the research
revealed that; funding of PR departments, reduce dominance by management,
have clear organizational objectives, improvement communication with top
management.
The researcher later concluded that public relations is very vital for learning
institutions and some recommendations were; designing good communicative
messages, understanding organizational values among others
Description
A Dissertation Submitted to the College of Humanities and Social Sciences in Partial Fulfillment of the Requirements for the Award of a Bachelor Degree in Mass Communication of Kampala International University.
Keywords
Public Relations, Development of Learning, Institutions, Kampala International University