Tourism sustainability and entrepreneurship development in and around Nairobi national park, Kenya
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Date
2014-11
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Kampala international international : College of Economics and Management
Abstract
The study investigated the relationship between the extent of tourism
sustainability and entrepreneurship development in and around Nairobi
national park, Kenya. The study was guided by three specific objectives and
these were i) determining the extent of tourism sustainability; ii) the level of
entrepreneurship development in and around Nairobi national park, Kenya,
and (iii) the relationship between the extent of tourism sustainability and
entrepreneurship development in and around Nairobi national park, Kenya.
The target population was 3168 and out of which a sample size of 355 was
made, a descriptive research design was used to collect data from 355
respondents using self-administered questionnaires and interview guide as the
main data collection instruments. The findings indicated that, the extent of
tourism sustainability was found to be satisfactory on average (mean= 2.97)
which implied that many tourists in Nairobi national park travel for
recreational, leisure, family or business purposes usually of a limited duration,
the level of entrepreneurship development in and around Nairobi national park
was rated satisfactory (mean=3.O1). The two variables are positive and
significantly correlated, and this implies rejecting the null hypothesis that
there is a significant relationship between the extent of tourism sustainability
and entrepreneurship development in and around Nairobi national park, Kenya
(r= .495 & SigO.000). The study concurred with the enterprise Drucker’s
(2006) three sigma.theory which states that many businesses prosper, later
decline and fail because of the assumption they make, that form the basis for
their fundamental business decisions. Recommendations based on findings
were that; the management of Nairobi national park should make sure that the
tourists gain benefits from social leisure such as development character and
self-identity, should put in place more business activities which will encourage
the tourists always spend more money on business tourism than leisure
tourism in Nairobi National Park and should see many interesting places apart
from birding interests only.
Description
A thesis presented to the college of higher degree and research of Kampala International
University, Uganda in partial fulfillment of the requirements for the award of a Master’s
Degree of Business Administration in Tourism Management
Keywords
Tourism sustainability, Entrepreneurship development, Nairobi national park, Kenya