Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.12306/5869
Title: Uganda broadcasting corporation radio programs in promoting decentralization in Uganda
Authors: Kyebakoze Suleiman, Madada
Keywords: Uganda broadcasting corporation
Radio programs
Promoting Decentralization
Uganda
Issue Date: Sep-2011
Publisher: Kampala International University, College of Humanities and social sciences.
Abstract: The study examined the role of Uganda Broadcasting Corporation Radios (UBCR5) in promoting Decentralization in Uganda. It established the various programs through which UBCR5 promote decentralization, analyzed their contents and assessed their effectiveness in promoting decentralization in Uganda. Descriptive research design was applied to a research population which included; managers, presenters/producers of UBCRs, local and other government officials from 14 districts and listeners. 514 respondents were targeted, out which 413 (80%) were studied through questionnaire, content analysis check-list, interview and documentary review guide. The study revealed that; first, there were 81 programs (out of the 789) through which UBCRs promoted decentralization in Uganda. Second, the contents of these 81 UBCRs programs insignificantly contained decentralization-related issues. Third, UBCRs were ineffective in promoting decentralization in Uganda. The study concluded that; in addition to UBCRs having limited specific programs, those few programs’ contents had less, if any relevancy, thus, making them ineffective in promoting decentralization in Uganda. To avert this, the researcher recommends that the Government of Uganda, UBC and other stakeholders; fast track and review the National Broadcasting Policy 2004; reinforce the existing polices and laws that promote balanced media reporting.
Description: A thesis presented to the School of Postgraduate Studies and Research, Kampala International University, Kampala, Uganda in partial fulfillment of the requirements for the A ward of the Degree of Master in Art in Development Administration and Management
URI: http://hdl.handle.net/20.500.12306/5869
Appears in Collections:Master of Development Administration and Management

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