The role of customer care on the financial performance of pride microfinance limited (Kabalagala Branch)

Abstract

The study concentrated on the role of customer care on the peiformance of the microfinance institutions, a case study of Pride Microfinance Limited Kabalagala Branch. And the Objectives of the study was include, to determine the impact of employees training, how to examine employees behavior towards the customers, in providing customer care services well, Such services include, compatibility, efficiency, reliability, And all these improves performance and examines if high pay thus increases the performance of the pride Microfinance Limited Kabalagala Branch. Chapter one includes presentation of background of the study, statement of the problem,purpose of the study, scope of the study, significance of the study and definition of terms. Chapter two is a review of the related literature about the impact of customer care on performance of microfinance institution. Chapter three include the methodology thus research design was descriptive in nature and a quantitative approach, the study population includes the employees from sales department and marketing department, employees from Administrative and Human resource Unit, employees from the Accounts department, auditors, casual workers, and residents from around Pride Microfinance Limited Kabalagala Branch. Chapter four includes presentation. discussion. interpretation and analysis of research findings Chapter five includes the conclusion, recommendation and summary of findings.