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Title: Mobile money services and market performance of micro business enterprises a case study of Nakawa Municipality
Authors: Banangaki, Noel
Keywords: Mobile money
market performance
micro business enterprises
Issue Date: May-2018
Publisher: Kampala International University, College of Humanities and Social Sciences
Abstract: This research aimed at investigating the mobile money services and market performance of micro business enterprises a case study of Kampala Nakawa sub County. The study was guided by 4 objectives namely, to investigate whether mobile commerce affects MBEs Market performance, to examine how mobile payments contribute to MBEs performance. to examine whether cash flow management mediates in the relationship between mobile commerce and MBEs market performance, to find out the relationship between Mobile payments and MBEs market performance in Kampala Nakawa Sub County. The study took descriptive cross- sectional research design were both qualitative and quantitative data analysis skills, the researcher used random sampling technique for the selection of and purposive sampling technique for selecting mobile money points and enterprises Prom the results of the analysis, majority of respondents 98.3% responded that they have license from KCCA. Majority of the respondents 47.5% have medium and small business and micro were 5.1% of the respondents in the study. The study revealed that most of the respondents 62.7% use mobile services in their businesses. The research also revealed that most of the respondents that is 61.0% reported that their customers are generally satisfied with the enterprise products. The research also revealed that 16.9% mentioned a reason that it is convenient to customers and suppliers of products and it smoothness of customers’ needs. 47 respondents had a cash flow management but out of the 47 people. 8 use credit management systems, 20 use debtor management system and 19 use a stock management system while the rest do not have a cash flow management system. The research also revealed that 16.9% mentioned it brings realities to the business, 13.6% mentioned stability of price, and 11.9% mentioned improves quality of the commodities. The e researcher therefore concluded that when each factor objectives enhanced the performance of MBEs also improves. The research recommended that the government should educate people on the importance of mobile commerce in the business sector so as to create awareness about the mobile money services and how they can help to facilitate the business. Also the number of mobile money agents should be increased so as to create many points where mobile commerce can be accessed.
Description: A research report submitted to the school of humanities and social sciences in partial fulfillment of the requirement for the award of Bachelors Degree of Development Studies
Appears in Collections:Bachelor of Arts in Development Studies

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