Bachelor of Marketing Management Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 23
Issue DateTitleAuthor(s)
2011-06The role of packing on consumer buying behavior: a case study of Pepsi industry TanzaniaZuhura, Msangi
2009-09The effect of competitive intelligence on consumer goods in manufacturing firms: A case study of Bidco Refinery (K) LtdMunguti, Shadrack M.
2011-07The effects of marketing promotional strategies on sales volumes: A case study of Multi Choice Kenya limitedWairimu, Edwin Kahura
2008-10The effect of the 4ps on consumer behavior: A case study of Lena florist shopKyazze, Esther
2012-08Communication and strategic market planning in pride microfinance in Kampala Central DivisionIniodu Ntia, Okon
2009-05The promotional activities and consumer behavior in Uganda clays limited at Kajjansi Entebbe RoadHadson Mwine, Bekunda
2008-06Supplementary services and customer's satisfaction. a case study of serena hotel, K'la UgandaKalagala, Nsamba; Benard
2012-04Cultural values and consumer behavior the case study of Brarudi S.A In BurundiNininahazwe, Lydia
2010-10The impact of price fluctuation on the demand of Omo washing powder in the Kenyan Market: case study Unilever Kenya LTDMoses, Mbugo Njimia
2011-08The impact of training on the performance of the employees in a company: a case study of Mobile Telecommunication Network (MTN)Galo Enyogwa, Lilian
2011Sales training on sales performance in the hospitality industry a case study Serena Hotel NairobiTene, N Timothy
2009-09Value Proposition in Marketing of Banking Services and Its Effects on Local Bank Performance in Kenya: A Case Study of the Cooperative Bank University Nairobi, Kenya.Wanini Mwai, Judith
2010-07Advertising and Sales Volume: A Case Study of MTN Uganda Kampala District.Mugume, Tom
2011-08Customer satisfaction and competitive advantage in flamingo tiles KenyaAnne Nyansera, Nyambeki
2011-05Quality Service Delivery and Sales Volume of Soft Drinks Company: A Case Study of the Cocacola Company, Bonite BottlersMwamukonda, Linda G.
2011-04Packaging on consumer buying behaviour: a case study of Coca Cola Company Brarudi, in BurundiAkimana, Marie A.
2009-07Marketing strategies and sales: a case study of Century Bottling Company Mbarara BranchMwesigwa, Innocent
2011-05Product brands and consumer decision making in fast moving consumer goods among Kansanga in Kampala (a case study of golden fry cooking oil bidco - Uganda limited)Neema, Mlay F.
2009-07The effects of advertising on sales performance in an organization:Isanzu, Emmanuel K.
2010-08Advertisement and sales volume: a case study of century bottling company, Kampala.Ingabire, Ruth
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 23