Issue Date | Title | Author(s) |
2011-06 | The role of packing on consumer buying behavior: a case study of Pepsi industry Tanzania | Zuhura, Msangi |
2009-09 | The effect of competitive intelligence on consumer goods in manufacturing firms: A case study of Bidco Refinery (K) Ltd | Munguti, Shadrack M. |
2011-07 | The effects of marketing promotional strategies on sales volumes: A case study of Multi Choice Kenya limited | Wairimu, Edwin Kahura |
2008-10 | The effect of the 4ps on consumer behavior: A case study of Lena florist shop | Kyazze, Esther |
2012-08 | Communication and strategic market planning in pride microfinance in Kampala Central Division | Iniodu Ntia, Okon |
2009-05 | The promotional activities and consumer behavior in Uganda clays limited at Kajjansi Entebbe Road | Hadson Mwine, Bekunda |
2008-06 | Supplementary services and customer's satisfaction. a case study of serena hotel, K'la Uganda | Kalagala, Nsamba; Benard |
2012-04 | Cultural values and consumer behavior the case study of Brarudi S.A In Burundi | Nininahazwe, Lydia |
2010-10 | The impact of price fluctuation on the demand of Omo washing powder in the Kenyan Market: case study Unilever Kenya LTD | Moses, Mbugo Njimia |
2011-08 | The impact of training on the performance of the employees in a company: a case study of Mobile Telecommunication Network (MTN) | Galo Enyogwa, Lilian |
2011 | Sales training on sales performance in the hospitality industry a case study Serena Hotel Nairobi | Tene, N Timothy |
2009-09 | Value Proposition in Marketing of Banking Services and Its Effects on Local Bank Performance in Kenya: A Case Study of the Cooperative Bank University Nairobi, Kenya. | Wanini Mwai, Judith |
2010-07 | Advertising and Sales Volume: A Case Study of MTN Uganda Kampala District. | Mugume, Tom |
2011-08 | Customer satisfaction and competitive advantage in flamingo tiles Kenya | Anne Nyansera, Nyambeki |
2011-05 | Quality Service Delivery and Sales Volume of Soft Drinks Company: A Case Study of the Cocacola Company, Bonite Bottlers | Mwamukonda, Linda G. |
2011-04 | Packaging on consumer buying behaviour: a case study of Coca Cola Company Brarudi, in Burundi | Akimana, Marie A. |
2009-07 | Marketing strategies and sales: a case study of Century Bottling Company Mbarara Branch | Mwesigwa, Innocent |
2011-05 | Product brands and consumer decision making in fast moving consumer goods among Kansanga in Kampala (a case study of golden fry cooking oil bidco - Uganda limited) | Neema, Mlay F. |
2009-07 | The effects of advertising on sales performance in an organization: | Isanzu, Emmanuel K. |
2010-08 | Advertisement and sales volume: a case study of century bottling company, Kampala. | Ingabire, Ruth |