The effect of the 4ps on consumer behavior: A case study of Lena florist shop
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Date
2008-10
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
College of Economics and Management
Abstract
The objectives of the Study were; to find out the steps consumers go through to determine their purchases, to find out how the 4ps affect consumer behavior, to find out the internal and external factors which influence the consumers' tastes and preferences and therefore determine their purchases…
Description
A research report presented to the Faculty of Business Administration in partial fulfillment of the requirements for the degree of Bachelor of Marketing Management of Kampala International University
Keywords
4ps, Consumer behavior, Lena florist shop