Pricing and business performance of financial institutions: a case study of Global Trust Bank (U) limited Mbarara western Uganda
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Date
2014-06
Authors
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Publisher
Kampala International University, College of Economics and Management
Abstract
The purpose of the study was to examine the relationship between pricing and Business performance of financial institutions a case study of Global Trust Bank (U) Ltd western Uganda in the branches of Mbarara and Kamwenge Districts. The study was guided by three objectives namely, determine; level of pricing, level of business performance of Global Trust bank limited and determining whether there was a significant relationship between pricing and business performance of Global Trust bank limited in the branches of Mbarara and Kamwenge Districts in western Uganda. The study comprised of a population of 120 respondents, and a descriptive research design was used to collect data from 92 respondents using self-administered questionnaires as the main data collection instrument. The level of pricing was generally high, and the level of business performance of Global Trust bank limited in the branches of Mbarara and Kamwenge Districts in western Uganda was also generally high and the two variables are positive and significantly correlated, this means rejecting the null hypothesis that there was significant relationship between pricing and business performance of Global Trust bank limited in the branches of Mbarara and Kamwenge Districts in western Uganda. Arising from the findings, appropriate recommendations and areas of further research were made. Recommendations based on findings were that; Global trust bank should always price its products and services using multiple numbers (multidimensional pricing), should continue with the policies of not imposing monthly charges on savings account holders and if possible, extend the policy to other account holders like current accounts and should also remove the policy of initial opening price of ugs.shs l 0,000 and instead make account opening free without any initial payment as other banks like Barclays bank, equity bank to mention but a few are doing so as to remain in the business.
Description
A Research Dissertation Submitted to the College of Economics and Management in Partial Fulfillment of the Requirement for the Award of a Bachelors Degree in Business Administration (Marketing) of Kampala International University
Keywords
Pricing and business performance, Financial institutions, Global Trust Bank (U) limited, Mbarara western Uganda