Rapid product development as the key factor to competitive advantage in multinational companies in Uganda: the case of Uganda Telecom Limited

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dc.contributor.authorLemayian, Noah N.
dc.date.accessioned2020-07-30T08:15:18Z
dc.date.available2020-07-30T08:15:18Z
dc.date.issued2005-08
dc.descriptionA dissertation submitted to the School of Business and Management in partial fulfillment of the requirement for the Award of Degree of Bachelor of International Business Administration of Kampala International Universityen_US
dc.description.abstractAt the moment rapid product development has become a competitive tool most companies are using to overcome the competition in today’s ferociously competitive marketing environment. The purpose of this study was to establish the extent to which Uganda telecom Limited (UTL) has adopted the rapid product development strategy to out compete the competition in the Telecommunication industry. This was done by investigating the product development strategies UTL utilized. The case study method was used to collect both quantitative and qualitative data. The interview method was used to collect data from UTL’s head office situated at Rwenzori Court Plot 2 and 4A, Kampala. The findings revealed that UTL had adopted a rapid Product Development Strategy (PDS). It is therefore recommended that the company continue enhancing and improving its products in line with this strategy.en_US
dc.identifier.urihttp://hdl.handle.net/20.500.12306/12377
dc.language.isoenen_US
dc.publisherKampala International University; College of Economics and managementen_US
dc.subjectRapid product developmenten_US
dc.subjectKey factor to competitiveen_US
dc.subjectMultinational companiesen_US
dc.subjectUganda Telecom Limiteden_US
dc.titleRapid product development as the key factor to competitive advantage in multinational companies in Uganda: the case of Uganda Telecom Limiteden_US
dc.typeOtheren_US
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