Consumer relationship management and long-term survival of a firm: a case study of chania flour mills Thika- Kenya
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Date
2010-09
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Kampala International University, College of Economics and Management
Abstract
Description
A project submitted to the School of Business and Management in partial fulfillment for the Award of Bachelor's Degree in International Business Administration at Kampala International University
Keywords
Consumer, Relationship, Management, Long-term, Survival