The impact of online trading on the profitability of Business Enterprises in Uganda: A Case Study of Namanve coca cola plant

dc.contributor.authorYassin Hussein, Abdullahi
dc.date.accessioned2020-08-05T09:19:29Z
dc.date.available2020-08-05T09:19:29Z
dc.date.issued2009-11
dc.descriptionA Dissertation submitted to the faculty of business and Management In partial fulfillment of the requirements For the Award of a degree in supply and procurement Of Kampala International Universityen_US
dc.description.abstractThe research was conducted in Namanve coca cola, mukono district Uganda and the research topic of the study was the impact of online trade on the profitability of business enterprises. The total number of respondents were 60 and they included; 10 coca cola officials, 15 sales representatives, 15 retailers, and 20 community. The research had variables like the age of the respondents, sex of the respondents, marital status of the respondents, and the educational level of the respondents. The research was guided by research questions of the study. The first research question sought to find out the reasons why businesses enterprise go online and the findings revealed that; very small start-up cost, very quick set-up and start, great reach online, low expenses, and one business multiplies as many were answers given the respondents. The second research question sought to find out impact of online trade on the profitability of business enterprises and the findings revealed that; greater reward, faster growth of on-line business, greater reach online, no or less expenses, business multiplication were the answers given by the respondents. The third research question sought to find out the challenges of online trade on the profitability of business enterprises and the research findings revealed that; cyber crime, computer expertise requirement, security and confidentiality issues, copy right, internet trade exploitation were the answers given by the respondents. The researcher made conclusions and recommendations after interpreting and analyzing data. Some of the recommendations made by the researcher included; accepting comments from customers, keeping on updating the company website, introducing new products, and limiting cyber crime were the major recommendations advanced by the researcher.en_US
dc.identifier.urihttp://hdl.handle.net/20.500.12306/13339
dc.language.isoenen_US
dc.publisherKampala International University, bachelors degree in Supplies And Procurement Managementen_US
dc.subjectonline tradingen_US
dc.subjectprofitabilityen_US
dc.subjectBusiness Enterprisesen_US
dc.subjectNamanve coca cola planten_US
dc.titleThe impact of online trading on the profitability of Business Enterprises in Uganda: A Case Study of Namanve coca cola planten_US
dc.typeOtheren_US
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