The effects of information, communication, technology on customer retention in banking industry. (case study: Kotido).
| dc.contributor.author | Otoke, Benson | |
| dc.date.accessioned | 2020-07-27T08:12:26Z | |
| dc.date.available | 2020-07-27T08:12:26Z | |
| dc.date.issued | 2014-08 | |
| dc.description | A research report submitted in partial fulfillment of the requirement for the Award of Bachelor in Business Administration of Kampala International University | en_US |
| dc.description.abstract | The study investigated the effects of Information, Communication and Technology on customer retention in the banking industry in Kotido that is Stanbic and Centenary Banks as Case study. Fifty Respondents which included Customers and management of both Centenary and Stanbic banks respectively. The objective of the study was to establish the effects of E-Fund transfer technology on customer retention in the banking industry, to identify the effects of telephone banking technology on customer retention in the banking industry and to establish the effects of internet banking technology on customer retention in the banking industry in Kotido District, The Sources of Data were Primary data use to obtain first information obtained directly from the field and Secondary data from the already collected data by someone else The instruments of Data Collection .lnterview, Observation, Questionnaire Method, Documents Review. In an attempt to establish the relationship between the two variables .The technique use to compares the proportion observed in each category were the tables and percentages to establish the significance level of the best test before hand. The finding specifically, showed a positive correlation among the different objective of ICT on Internet, E-transfer and Telephone banking on customer retention. The findings further suggested that customer negative perception about ICT especially on telephone banking on customer retention has significantly changed given the introduction of ICT in banking. It is recommended that bank management invest massively in ICT inorder to further promote efficient and smooth delivery of ICT in Banks | en_US |
| dc.identifier.uri | http://hdl.handle.net/20.500.12306/11347 | |
| dc.language.iso | en | en_US |
| dc.publisher | Kampala International University, College of Economics and Management | en_US |
| dc.subject | Banking | en_US |
| dc.subject | Industry | en_US |
| dc.subject | Customer | en_US |
| dc.subject | Retention | en_US |
| dc.subject | information, communication, technology | en_US |
| dc.subject | Uganda | en_US |
| dc.title | The effects of information, communication, technology on customer retention in banking industry. (case study: Kotido). | en_US |
| dc.type | Other | en_US |