The Effect of Packaging on Consumer Behavior: A Case Study of Eden Tea- A Brand of Karirana Tea Company, Kenya
Loading...
Date
2010-12
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Kampala International University, bachelors degree in business administration(Marketing)
Abstract
The aim of the research was aimed at investigating the effect of packaging on consumer
behavior. The types of research used are qualitative and quantitative techniques. The aim of the
research is to; research how packaging has improved on consumer purchases.
The management through the research has been able to know how the customers are educated
about keeping their environment clean and about their safety and health. The management has
also seen how lifestyle would really affect consumer purchase like the working class women,
single parents, and of course increase in single working class as their consumption pattern differ.
Also what type packaging is the most attractive to the consumers and waste prevention can be
achieved through using recyclable materials and decomposing materials.
Description
A Research Report Submitted To the School Of Business and Management for the Award of a Bachelors Degree of Business Administration (Marketing) Of Kampala International University
Keywords
Packaging, Consumer Behavior, Eden Tea- A Brand, Karirana Tea Company, Kenya