Uganda broadcasting corporation radio programs in promoting decentralization in Uganda

Thumbnail Image
Journal Title
Journal ISSN
Volume Title
Kampala International University, College of Humanities and Social Sciences
The study examined the role of Uganda Broadcasting Corporation Radios (UBCR5) in promoting Decentralization in Uganda. It established the various programs through which UBCR5 promote decentralization, analyzed their contents and assessed their effectiveness in promoting decentralization in Uganda. Descriptive research design was applied to a research population which included; managers, presenters/producers of UBCRs, local and other government officials from 14 districts and listeners. 514 respondents were targeted, out which 413 (80%) were studied through questionnaire, content analysis check-list, interview and documentary review guide. The study revealed that; first, there were 81 programs (out of the 789) through which UBCRs promoted decentralization in Uganda. Second, the contents of these 81 UBCRs programs insignificantly contained decentralization-related issues. Third, UBCRs were ineffective in promoting decentralization in Uganda. The study concluded that; in addition to UBCRs having limited specific programs, those few programs’ contents had less, if any relevancy, thus, making them ineffective in promoting decentralization in Uganda. To avert this, the researcher recommends that the Government of Uganda, UBC and other stakeholders; fast track and review the National Broadcasting Policy 2004; reinforce the existing polices and laws that promote balanced media reporting.
A Thesis Presented to the School of Postgraduate Studies and Research, Kampala International University, Kampala, Uganda In partial fulfillment of the requirements for the award of the Degree of Master in Art in Development Administration and Management
Broadcasting corporation radio programs, Promoting decentralization