The effect of the 4ps on consumer behavior: A case study of Lena florist shop

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dc.contributor.authorKyazze, Esther
dc.date.accessioned2020-08-06T12:05:58Z
dc.date.available2020-08-06T12:05:58Z
dc.date.issued2008-10
dc.descriptionA research report presented to the Faculty of Business Administration in partial fulfillment of the requirements for the degree of Bachelor of Marketing Management of Kampala International Universityen_US
dc.description.abstractThe objectives of the Study were; to find out the steps consumers go through to determine their purchases, to find out how the 4ps affect consumer behavior, to find out the internal and external factors which influence the consumers' tastes and preferences and therefore determine their purchases…en_US
dc.identifier.urihttp://hdl.handle.net/20.500.12306/13731
dc.language.isoenen_US
dc.publisherCollege of Economics and Managementen_US
dc.subject4psen_US
dc.subjectConsumer behavioren_US
dc.subjectLena florist shopen_US
dc.titleThe effect of the 4ps on consumer behavior: A case study of Lena florist shopen_US
dc.typeThesisen_US
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