Strategic influence of core values on Multinational Corporation’s competitiveness. A case study of Zain Uganda.

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Kampala International University, College of Economics and Management
The study was aimed at assessing the strategic influence of core values on Multinational Corporations' Competitiveness. Using Zain Uganda as a case study, the research identified the core values adopted by the case study organization, the parties that introduced the core values, those who practice the core values and the role the core values plays in relation to the organizations competitiveness. The findings reveal that core values do play a role in the competitiveness of the organization, but not all the employees in the case study organization understand its core values, hence hindering the greater strategic influence. Conclusion made was that multinational corporations can use core values as a strategic competitive tool since core values play a significant role in competitiveness. Recommendations were made to enable the organization better utilize the core values as a strategic competitive tool and recommends were also made for farther research.
A research report submitted to the School of Business and Management as a partial fulfillment for the Award of a Degree of Bachelor of International Business Administration of Kampala international university
Business administration, Core values, Multinational Corporation’s competitiveness, Zain Uganda