A study on the performance of marketers: a case study of Mukwano group of industries
| dc.contributor.author | Ondicho M., Ruth | |
| dc.date.accessioned | 2020-07-16T11:52:41Z | |
| dc.date.available | 2020-07-16T11:52:41Z | |
| dc.date.issued | 2006-04 | |
| dc.description | A dissertation submitted to the School of Business and Management in partial fulfilment of the requirement for the Award of a Bachelor’s Degree in Business Administration of Kampala International University | en_US |
| dc.description.abstract | The study set out to analyze the factors that affect the performance of the marketing staff in industries taking a case study of Mukwano group of industries. The inquiry was focused on areas of motivation, remuneration and reward administration, training and appraisals, and performance review. Using the analytical design, information was got from a sample of 60 marketers through interviews and self-administered questionnaires. Quantitative data was analyzed using tables and tests were employed to test the relationship between the variables and measured in the study. Results from the study indicate that motivation, remuneration and reward administration, training, and appraisals and performance review affects performance, whereby these variables hade a significant positive effect on marketers' performance. It was however confirmed that under the variables motivation recognition and appreciation was not a significant effect of performance on those employees who fall under the rank of marketing officers. Arising from the findings, the study made recommendations as regards to motivation, remuneration and reward administration, training and appraisals and performance review. Further more the study recommended areas for further research. These include a comparative study to make an in depth study and an investigation into the factors affecting the performance of marketers. | en_US |
| dc.identifier.uri | http://hdl.handle.net/20.500.12306/8968 | |
| dc.language.iso | en | en_US |
| dc.publisher | Kampala International University, School of Business and Management | en_US |
| dc.subject | marketers | en_US |
| dc.subject | performance | en_US |
| dc.subject | industries. | en_US |
| dc.title | A study on the performance of marketers: a case study of Mukwano group of industries | en_US |
| dc.type | Other | en_US |
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