The effects of advertising on sales volume: a case study of Warid telecom Uganda Kibuye branch

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Kampala International University, College of Economics and Management
This report carries the information collected by the researcher during her research. The study was to assess the effects advertising on sales volume a case study of Warid telecom Uganda. Warid telecom was selected to form the basis of the research study. The main objective was to investigate the effects of advertising on sales volume in business organizations especially Warid telecom. The methodology used by the researcher included analytical research designs including questionnaires, interviews and documentary review. Questionnaires were prepared and presented to the respondents for answering. During collection of the questionnaires the researcher interviewed the respondents for clarification of the primary data. The researcher reviewed the documentations of the company to obtain secondary data. According to the findings advertising has been credited for its contribution 1n the Company hence increasing sales through advertising. Keeping advertising from time to time was recommended for the company to emphasize.
A Research Project Submitted to the School of Business and Management in Partial Fulfillment of the Requirements for the Award of a Bachelor's Degree in Business Administration of Kampala International University
Advertising, Sales volume, Warid telecom Uganda Kibuye branch