The effect of packaging on consumer behavior: a case study of Eden Tea- A Brand of Karirana Tea Company, Kenya

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Kampala International University; College of Economics and management
The aim of the research was aimed at investigating the effect of packaging on consumer behavior. The types of research used are qualitative and quantitative techniques. The aim of the research is to; research how packaging has improved on consumer purchases. The management through the research has been able to know how the customers are educated about keeping their environment clean and about their safety and health. The management has also seen how lifestyle would really affect consumer purchase like the working class women, single parents, and of course increase in single working class as their consumption pattern differ. Also what type packaging is the most attractive to the consumers and waste prevention can be achieved through using recyclable materials and decomposing materials.
A research report submitted to the School of Business and Management for the Award of a Bachelors Degree of Business Administration (Marketing) of Kampala International University
Packaging, Consumer behavior