Advertising on the sales volume in multinational companies: case study Coca-Cola Company in Uganda

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Kampala International University; College of Economics and management
The purpose of the study seeks to examine the relationship between advertising and the volume of sales in Coca Cola Company. The study was guided by research objectives of establishing the effects of advertising on the volume of sales, finding the best way of advertising to be used and finding out other factors affecting sales volume. This was accomplished using primary and secondary data sought sources such as Journals, reports, publications from the company, periodicals, newspapers questionnaires, interview guide which were found in Kampala International University Library, Public Libraries Internet surfing and respondents for the company. Findings reveal that there is appositive link between advertising and the volume of sales in Coca-Cola Company. For instance, the findings revealed that advertising to a larger extent has contributed to 92% of the total sales volume in the company. Therefore, in order to yield and keep up the full benefits of advertising, the company policy makers, marketing managers should properly channels the resources so as not to be misused, proper and of advertising should be used to alert and inform the public about the product so as to maintain its sales volume.
A project report submitted to the School of Business and Management in partial fulfillment of the requirement for the Award of a Bachelor Degree in Business Administration of Kampala International University
Advertising, Coca-Cola Company, Uganda