The impact of outdoor advertisement on the performance of public sector corporation:
| dc.contributor.author | Ndegwa, Thomas Munuhe | |
| dc.date.accessioned | 2020-07-30T07:57:48Z | |
| dc.date.available | 2020-07-30T07:57:48Z | |
| dc.date.issued | 2008-06 | |
| dc.description | case study Central Division -Kampala City Council the research submitted to the faculty of Business and Management in partial Fulfillment for the Award of Bachelors Degree of Business Administration of Kampala International University. | en_US |
| dc.description.abstract | In developing countries, the outdoor advertising has basically been used by commercial corporations to inform, educate as well as entertain the public, but public sector corporations like K.C.C haven't been using it despite its low cost and wide varieties, its only of late that they have started adopting bill boards and poster panels to reach to the public, examples being the "CHOGM'' bill boards used by the Ugandan government, which were temporary and over immediately after the meeting was through. It's the same case in many developing countries. On this research report, the researcher is trying to bring out the issues that have delayed the K.C.C and other public sector corporations to embrace this very easy and affordable marketing technique, which has been widely used in the private sector. Managers of this public sector corporation need to know that the public has to be informed so that the corporations can increase their revenue attain their objectives as well as create awareness among the general public. But public sector corporation can not benefit from outdoor advertisement and till they change their attitude towards outdoor advertisement (that it's used only by private profit making corporations.) They should also employ staff with the skins and know how in implementing those ideas int.o visible .outdoor adverts that will help them, communicate to their desired targeted group. It's also important to prioritize on what will benefit the corporation the most, and in this case advertising is something that should be given a lot of priority because these is the most affordable way to reach the masses.. The researcher also looked for the most convenient and economical outdoor advertisement media that public sector corporations can employ in informing the public in developing country such as Uganda. AH these will help them in improving their service to their clients, hence they will eventually increases their revenue; create awareness as wen as attainment of corporation's objective. | en_US |
| dc.identifier.uri | http://hdl.handle.net/20.500.12306/12356 | |
| dc.language.iso | en | en_US |
| dc.publisher | Kampala International University, College of Economics and Management | en_US |
| dc.subject | Outdoor advertisement | en_US |
| dc.subject | Performance | en_US |
| dc.subject | Public sector corporation | en_US |
| dc.subject | Kampala City Council | en_US |
| dc.title | The impact of outdoor advertisement on the performance of public sector corporation: | en_US |
| dc.type | Other | en_US |