Marketing Strategy and Customer Satisfaction in Small and Medium Enterprises (SMES): A Case Study of Airtel Telecommunication Comp Any, in Nakawa Division
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Date
2014-06
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Kampala International University, College od Economics and Management
Abstract
Description
A Research Report Submitted to the College of Economics and Management in Partial Fulfillment of the Requirements for the Award of the Degree of Bachelor of Business Administration of Kampala International University
Keywords
Marketing Strategy, Customer Satisfaction, Small and Medium Enterprises, Airtel Telecommunication Company