Distribution channels and supply chain management in coca-cola company in Mogadishu-Somalia
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Date
2016-11
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Kampala International University, College of Economics and Management
Abstract
Distribution channel plays a key role within the context of supply chain, to ensuring that customers
get their products at the right place and at the right time. This study was intended to examine the
relationship between distribution channels and supply chain management with specific objectives
of 1) To assess the relationship between outsourcing and supply chain management 2)To examine
the relationship between distribution centers and supply chain management 3)To find out the
relationship between warehousing and supply chain management. The study employed
descriptive research design and researcher used structured questionnaire. A research population of
225 was identified and a sample size of 144 respondents was selected using the Slovene’s formula.
In selecting the respondents the researcher used the simple random sampling technique. The study
found that using a bivariate Pearson linear correlation analysis that outsourcing and supply chain
management of Coca-Cola Company, Mogadishu, Somalia has a weak positive relationship with R
of 0.365. Distribution centers and supply chain management have also a strong positive
relationship with R of 0.62 8. The study also found that warehousing and supply chain management
of Coca-Cola company in Mogadishu Somalia, has also strong positive relationship with R of
0.756. The researcher recommended that Coca-Cola company must consider outsourcing as an
important factor on their supply chain, they also take into account that distribution center plays an
important role in their supply chain and the company must aware that warehousing contributes the
well being of their supply chain management. The study concluded and found that there is a
relationship between distribution channels and supply chain management of Coca-Cola Company
in Mogadishu- Somali.
Description
A thesis report submitted to the college of economics and management in partial fulfillment of the requirements for the award of Master Degree in Procurement and Supplies Management of Kampala International University
Keywords
Distribution channels, supply chain, Mogadishu-Somalia